{"id":33026,"date":"2011-07-06T18:39:10","date_gmt":"2011-07-06T16:39:10","guid":{"rendered":"http:\/\/www.24gliwice.pl\/wiadomosci\/?p=33026"},"modified":"2011-07-06T18:46:41","modified_gmt":"2011-07-06T16:46:41","slug":"wymienia-stare-kioski-ruchu-zobacz-nowe-modele","status":"publish","type":"post","link":"https:\/\/www.24gliwice.pl\/wiadomosci\/wymienia-stare-kioski-ruchu-zobacz-nowe-modele\/","title":{"rendered":"Wymieni\u0105 stare kioski “Ruchu”. Zobacz co je zast\u0105pi na naszych ulicach"},"content":{"rendered":"
\"\"<\/a><\/div><\/div>

Odrapane zielono-\u017c\u00f3\u0142te budki ?Ruchu? wkr\u00f3tce przejd\u0105 do historii.<\/h3>\n

Stopniowo b\u0119d\u0105 je zast\u0119powa\u0107 estetyczne, nowoczesne punkty, a przy zakupie bilet\u00f3w lub prasy b\u0119dziemy mogli napi\u0107 si\u0119 \u015bwie\u017co parzonej kawy.\"\"<\/p>\n

\"\"Istniej\u0105cy od 1918 roku, ?Ruch? jest jednym z najwi\u0119kszych kolporter\u00f3w prasy w kraju. Sp\u00f3\u0142ka dostarcza pras\u0119 do ponad 26 tysi\u0119cy punkt\u00f3w, a dziennie obs\u0142uguje oko\u0142o 8 milion\u00f3w klient\u00f3w detalicznych ? co daje blisko 40 proc. udzia\u0142u w rynku. Jednak wed\u0142ug szacunk\u00f3w Izby Wydawc\u00f3w Prasy, w ubieg\u0142ym roku na pierwsze miejsce na rynku dostawc\u00f3w prasy wysun\u0105\u0142 si\u0119 kielecki ?Kolporter?. <\/p>

\"\"<\/a><\/div><\/div>\n

Zmiana wizerunku ma pom\u00f3c ?Ruchowi? w odzyskaniu pozycji lidera.<\/h3>\n

– Neutralna kolorystyka kiosku automatycznie eksponuje produkt, kt\u00f3ry b\u0119dzie teraz aktywnie promowany. Natomiast nowe logo u g\u00f3ry, czyli jaskrawy napis RUCH i niebieska kropka, jest elementem, kt\u00f3ry z daleka pozwoli pozna\u0107 klientowi, \u017ce ten punkt nale\u017cy do sieci ?Ruchu?? zapewniaj\u0105 marketingowcy kolportera. <\/p>\n

\"\"<\/p>\n

Nowe kioski pojawi\u0105 si\u0119 r\u00f3wnie\u017c w Gliwicach.<\/h1>\n

Kiedy? W tej chwili trudno to dok\u0142adnie przewidzie\u0107, jednak nieoficjalnie m\u00f3wi si\u0119 o kilku-kilkunastu miesi\u0105cach. Docelowo wszystkie stare punkty zostan\u0105 zast\u0105pione estetycznymi i nowoczesnymi kioskami. Zmieni si\u0119 r\u00f3wnie\u017c forma kontaktu z klientem. <\/p>\n

\"\"<\/a>– Sprzeda\u017c i ekspozycja maj\u0105 charakter otwarty, cz\u0119\u015bciowo samoobs\u0142ugowy, a dotychczasowe ma\u0142e okienko zast\u0119puje du\u017ca witryna, kt\u00f3ra umo\u017cliwia lepszy kontakt klient\u00f3w ze sprzedawc\u0105. Bogat\u0105 ofert\u0119 tytu\u0142\u00f3w prasowych oraz produkt\u00f3w pierwszej potrzeby uzupe\u0142niamy m.in. o \u015bwie\u017co parzon\u0105 kaw\u0119 z ekspresu, jak r\u00f3wnie\u017c o mo\u017cliwo\u015b\u0107 zrealizowania wybranych us\u0142ug tj. p\u0142atno\u015bci masowe, czy przesy\u0142ki kurierskie ? twierdzi Maciej Karolak<\/strong>, dyrektor marketingu sp\u00f3\u0142ki. <\/p>\n

\"\"<\/p>\n

Jak to zwykle bywa, zmiana wizerunku marki wi\u0105\u017ce si\u0119 z wydatkami. <\/p>\n

Nowa ods\u0142ona ?Ruchu? b\u0119dzie kosztowa\u0107 w sumie ponad 200 mln z\u0142.<\/h3>\n

Wymiana starych kiosk\u00f3w poch\u0142onie 160 milion\u00f3w z\u0142. Sp\u00f3\u0142ka zamierza r\u00f3wnie\u017c wdro\u017cy\u0107 nowy, zintegrowany system informatyczny monitoruj\u0105cy sprzeda\u017c. Koszt takiego systemu to 55 mln z\u0142.<\/p>\n

Micha\u0142 Pac Pomarnacki<\/p>\n

\"\"<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

WYMIANA KIOSK\u00d3W POCH\u0141ONIE 160 MLN Z\u0141<\/p>\n","protected":false},"author":9,"featured_media":33062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3,1,9],"tags":[],"class_list":["post-33026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gliwice","category-wszystko","category-aktualnosci_lokalne"],"yoast_head":"\nWymieni\u0105 stare kioski "Ruchu". 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